Internet Retailer and Kiplinger’s Personal Finance Extol Site’s Selection, Price and Features

New York, NY (December 16, 2008) - EyeBuyDirect.com (www.eyebuydirect.com), an efficient and easy-to-use prescription eyeglasses website for budget conscious, savvy shoppers, has received several high-profile accolades in the press recently, named one of Internet Retailer’s 100 Best Retail Web Sites and the best site for eyeglasses in a feature story in the December issue of Kiplinger’s Personal Finance Magazine. 

“We are thrilled with the attention from the media lately, recognizing what we have known all along – that EyeBuyDirect’s selection, pricing and features make it one of the best online retailers out there,” said Roy Hessel, CEO of EyeBuyDirect.  “For the past 12 months, we have built our reputation among media and consumers alike, and look forward to next year as more and more people look to EyeBuyDirect.com as the source for eyeglasses on the web.”

Featured alongside industry behemoths such as Amazon.com, Bluefly.com, iTunes.com and Buy.com in Internet Retailer’s December issue, EyeBuyDirect.com is heralded for its innovative EyeTry tool which allows users to upload photos of themselves and virtually try on various makes and models of eyewear.  The site’s Wall of Frame social community is also singled out, with a retail analyst saying, “This is a great way to shop for eyeglasses….”

In the Kiplinger’s Personal Finance article, “Glasses for Less than $50,” writer Ryan Wilk tries out several different online retailers, proclaiming EyeBuyDirect.com one of the two best for its “big selection and easy-to-use, uncluttered interface.”

About EyeBuyDirect.com
EyeBuyDirect.com is a prescription eyeglasses website whose mission is to offer a fun and efficient destination that provides affordable eyeglasses that are high in quality, fashion-forward and delivered promptly to customers around the world.   Launched in 2005, EyeBuyDirect.com offers eyeglasses to fit users from all walks of life, ranging from functional to fashionable, including designer brands such as Gucci and Christian Dior.  For more information or to purchase a pair, visit www.eyebuydirect.com.