November 11, 2016
You saw the pictures. You waited for the release. KENZO x H&M is here, and it certainly does not disappoint.
Every few years high street giant, H&M, releases a designer collaboration which has evolved into a cult movement in the fashion world. The biggest names in the industry jump at the chance to produce a ready to wear collection with the retail chain and allow customers to live their lives in fashion's most sought-after garments. Kenzo is the most recent in the list of designer collabs and if fashion is what you were looking for, it’s certainly what they gave!
A line heavy in colour, print and detail, the garments in this season's H&M collab are a celebration of Kenzo’s past and a projection into it’s future. References from previous decades at the brand and key pieces from the Kenzo archives-yes, that is the F/W 1982 Russian collection maxi dress-draw on inspiration from Russian and Japanese culture.
“The collection is a giant fusion of archival Kenzo pieces from the 70s and maybe a little bit of the 80s and our own archives at the brand, dating back the last five years,” – Humberto Leon, Kenzo Co-Creative Director
The EBD office is completely obsessed with some of this year’s pieces, and we’ve handpicked a selection of our frames that will keep your eyewear wardrobe as fresh as your new KENZOxH&M additions!
The long expected collaboration line has never featured such a print-intense collection. Even the details give a nod to the Kenzo legacy. Sweaters feature the original Kenzo tiger logo, zippers showcase the new tiger head logo, and even buttons are engraved with Statue of Libertys and Eiffel Towers to represent the fashion house’s global beginnings.