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Press Release-EYEBUYDIRECT LAUNCHES “HOW TO KISS WITH EYEGLASSES” VIDEO CONTEST FOR ONLINE SHOPPERS

02/11/2011 Back

Grand Prize: $500 EyeBuyDirect Gift Voucher

NEW YORK, NY – February 11, 2011 – Love is in the air. Picture this: A tall, dark and somewhat geeky man is nervous about taking his crush out for Valentine’s Day. He fumbles to find his thick-rimmed eyeglasses as he emerges from the shower. Now fast forward to the end of the date – a hopeful goodnight kiss becomes an awkward kiss between each other’s eyeglasses, not lips. It’s a story all too familiar for eyeglass wearing romantics. Today online eyeglasses retailer EyeBuyDirect is celebrating geek love this Valentine’s Day with its How To Kiss With Eyeglasses for online shoppers.

To qualify for the contest, which kicks off today, online shoppers must be 18 years of age and can post their original video stories of “kissing with eyeglasses&rdquo. The Grand Prize Winner will receive a $500 EyeBuyDirect Gift Voucher.

“We’re excited to bring this fun, quirky and geek-inspired contest to our customers,” says CEO Roy Hessel. “Video contests like this allow us to strengthen our bond and connection with customers in a way that’s easy-to-use, smart and socially engaging, while tapping into the growing popularity of user-generated content.”

About EyeBuyDirect
EyeBuyDirect is the leading online retailer for prescription eyeglasses committed to bringing optimal vision to customers around the world without sacrificing quality, style and, most importantly, affordable prices.  Launched in 2005, EyeBuyDirect believes that vision care is a fundamental right for everyone.  Offering an assortment of eyeglasses that run the gamut from functional and sturdy to fashion-forward and lightweight, EyeBuyDirect has something for everyone.  For more information, please visit us at www.EyeBuyDirect.com.