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Press Release- Eyeglasses for the Masses: EyeBuyDirect.com Fights to Make Glasses Affordable

04/09/2007 Back

Millions of Americans need eyeglasses today, while many of those can not afford them. Indeed, with an average price tag of $250 Dollars that is not surprising, but is extremely concerning. Many Americans can not perform basic tasks, or go to work simply because they do not have access to good glasses. That's something that Roy Hessel, 28, has spent a lot of time thinking about. Roy is the founder and CEO of EyeBuyDirect Inc, a two-year-old company dedicated to making fashionable, high quality glasses, affordable to everyone.
 "There is no real justification for the average pair of glasses to cost $200," says Roy as he examines a new pair of glasses ready for shipping. "In fact when I began thinking of this venture I discovered that the criminal gap, as I call it, is due to a combination of: A. an unnecessarily complex and expensive system of eye exams and eyeglasses manufacturing. B. A forced dependency on expensively trained eye care professionals, and C. Restricting the supply of glasses to shops. Put those three together and what you get is a product that should cost you about $19.00 costing you an average of $250". EyeBuyDirect.com was Roy's response. By uploading his wide selection of glasses online he was able to offer consumers the possibility of buying directly from the manufacturer without the accumulated overhead, and the price shows: prescription glasses start at an unheard of price of $14.99 and that includes the lenses.  "All anyone needs is an updated prescription, and they are ready to go. If they don't like the glasses they can ship them back and we will replace them."
 EyeBuyDirect.com is one of a few companies that have shown big firms that by developing innovative systems it is possible to provide affordable and fashionable products for low prices and be profitable in the process. "We hope to become the Amazon of glasses. Many people have this mistaken perception that glasses are a luxury product that they should pay through the nose for. What we are saying is that we can give you beautiful top-quality glasses but we are not going to rip you off for them," Says Roy "And we think there's a profitable market in that."