In the Press

It’s the most wonderful time of the year. No, I don’t mean the holiday season, although that is fantastic (and right around the corner!)—I’m talking about Halloween.

Eyebuydirect has focused on expansion during a period when many retailers are scaling back operations, including nearly doubling its SKU count from 2,000 to 3,800 over the past year.

Eyebuydirect is rebranding, inviting people to see it as a source for glasses that express their individuality. The company hopes that strategy will further differentiate the brand in a fast-changing category.

If cost is your primary concern, EyeBuyDirect is your place. The frames are cheap—nearly all come in around $30-$50. Sure, that doesn't include your prescription, but you really can't beat the frames themselves when it comes to price.

The eyeglasses industry is very competitive, but EyeBuyDirect is focused on cornering the market via affordability. The EssilorLuxotica-owned company has been around since 2005 and its primary focus has been on value: a pair of frames from EyeBuyDirect can be as cheap as $6. This week on the Modern Retail Podcast, CEO Sunny Jiang spoke about the company’s trajectory and how she’s been steering the ship.

EyeBuyDirect offers four different blue light filtering lenses on all its frames. The first is called EBDBlue Plus, which is scratch-resistant and protects against glare and UV light, in addition to blue light. The second is called EBDBlue360, which has an additional premium anti-glare coating. The third is EBDBlue Smart, which is blue light filtering and transitional. And the fourth is SightRelax, which is designed to relieve eyestrain and enhance reading. In a rush? EyeBuyDirect has a selection of glasses available for two-day delivery.

At this point, it's genuinely impressive if you haven't heard of EyeBuyDirect. This multi-brand retailer is an online mecca of reasonably-priced glasses and sunglasses. Its massive selection of styles includes its own line of frames, plus offerings from premium brands like Oakley and Ray-Ban.

Beyond swimsuits, sandals, and summer dresses, there’s one crucial accessory for warm weather: a stylish pair of sunnies. Like a tree topper or cherry, the best sunglasses for women finish an outfit with flair while more practically providing sun protection on bright days.

Back in early May, I had the opportunity to test EyeBuyDirect's frames, and not only did they pass my informal stress test (dropping them), but they didn't feel flimsy either. I've tried inexpensive glasses with fragile frames and I have expensive $500 frames on right now. EyeBuyDirect's frames are just as good as the latter, if not better, because of the price. (EyeBuyDirect is also a longtime presence on CNET's list of Best Places to Buy Glasses Online.)

EyeBuyDirect Pride for All features new eye-catching, colorful frames perfect for all your Pride parties — and beyond. 100 percent of sales (up to $50,000) will be donated to benefit The Trevor Project.

Moreover, if you're looking for some more affordable options, you can find plenty at EyeBuyDirect. For example, if you desire the traditional lightweight slim-rim design, you can get Courser's Aviator Eyeglasses from EyeBuyDirect for just below $30.

Eyebuydirect’s Pride-inspired collection includes dozens of other styles such as the Joyful, Optimist, Positivity and Bright. 100% of sales, with a minimum of $25,000, will be donated to The Trevor Project.

Pop icon Kim Petras partnered with online eyewear brand EyeBuyDirect on an all-new eyewear collection for Pride dubbed “Pride for All.”

Investing in a pair of good polarized sunglasses can help prevent the sharp glare from reflective surfaces—which can feel like a hot knife to the eyeball—from causing either pain or damage by deflecting those blinding lights instead.

Sooner than later, the sun will be beaming down, and we’ll be slipping on our swimsuits, jumping in the pool and grilling up a storm.

That’s why we put our heads together to find the best glasses frames ideal for the summer season. Best of all, they are all available for purchase online and are great for both men and women.

Wearing statement sunnies always brings out rock star vibes so we love that this trend is hot again. We are excited to go bigger with our frames this season and happy to have the extra sun protection.

EyeBuyDirect is one of the most popular eyewear sites for the retailer's selection of cool, trend-forward frames and a variety of prescription and non-prescription lens options. EyeBuyDirect has its own line of frames to shop that start at prices as low as $6, but you can also find your perfect pair from its selection of premium designer brands, including Ray-Ban and Oakley.

From blue light filtering glasses to sleep masks, these items will help you fall back asleep in the middle of the night. EyeBuyDirect has a huge selection of blue light filtering glasses, ranging in style and price.

EyeBuyDirect sells thousands of glasses, prescription sunglasses, blue light glasses, and more for men, women and children. Frames start at only $6, with average prices around $50 and few pairs reaching $99—if you’re always misplacing your glasses or losing your shades at the beach, this brand provides a low-cost way to flaunt stylish frames that you won’t feel too guilty about losing.

Let’s not neglect the fact that for most who wear them, eyeglasses are foremost a necessity, so owning the right pair extends far beyond just being a fashion flex. Fortunately, the eyewear game has changed so much since our days in middle school, allowing the best eyeglasses out there to become a stylish expression of our individual personalities.

EyeBuyDirect is one of our favorite places to buy glasses online, especially when it comes to keeping them affordable. After all, glasses are an accessory, so why not buy multiple pairs and switch them up with your outfit?

Whether you're looking for sunglasses, new prescription lenses or want to get some blue light reading glasses, EyeBuyDirect has you covered. From Feb. 14 through Feb 21, enjoy 30% off frames priced above $15 as well as free shipping with the code SEE30VIP.

It’s that time of year again! Last night, The Daily joined EyeBuyDirect to host our annual New York Fashion Week kickoff dinner at Scarpetta’s always dependably delicious Madison Avenue location.

20 pairs of sunnies under $50 you’ll want to wear all season, any season. From chic oversize designs to pairs that look like they came from the closets of the early 2000s biggest stars, there’s a style for everyone.

EyeBuyDirect releases Gaming Glasses Collection - EyeBuyDirect’s Gaming Glasses Collection includes three new styles, all of which feature lightweight frames and thin temple arms that the brand says are comfortable while wearing a headset.

Calling all glasses-wearers! Eyewear is no longer just a necessity, but an inspired opportunity to accessorize.

Gone are the days of relying on your eye doctor for a pair of prescription glasses: Instead, you can speed date your way through stylish glasses frames thanks to online optical e-tailers offering free at-home eyeglasses try-on and virtual fittings.

Cyber Monday is drawing to a close, but for the time being the internet is still flooded with sales on everything from appliances to clothing. So if you haven’t kicked off your holiday shopping yet, it’s your last chance to score some awesome deals.

Buy 1, get 1 free (plus an extra 25% off) all eyeglasses and sunglasses at EyeBuyDirect.

No more virtual runways - Los Angeles Fashion Week is back in action as Art Hearts Fashion kicks off a week of key shows and events at the Majestic Downtown.

Summer’s looking so bright, you’ll wanna wear some new shades. With winter slowly fading behind us, it’s time to turn our eyes toward spring and summer.

Lele loves working with EyeBuyDirect because the company "celebrates diversity, inclusion, and brings visibility to the important work done by the Trevor Project."

The round Roaring glasses from EyeBuyDirect take Oprah's bold look even further with a wood-inspired brown trim.

"I have 20/20 vision, but there’s nothing chicer than a good pair of glasses that frame your face, and I love how the gold [from these EyeBuyDirect frames] radiates against my skin tone."

Back in March, one of our editors refreshed our guide to the best places to buy glasses online. Lots of readers opted for frames from EyeBuyDirect, which you can buy with an FSA or HSA card.

Find thousands of optical and sun frames (including brands like Ray-Ban) in a variety of fits and styles (many in the $6 to $70 range) for the entire family, including prescription and non-prescription lenses as well as blue light and anti-glare coatings, to name a few.

EyeBuyDirect offers tons of other inexpensive frames in a wide range of colors and patterns. I couldn’t recommend these glasses more as a gift for yourself or a loved one. Don’t we all deserve a dash of joy?

If you’re not used to wearing glasses, you might want to steer clear from big, statement-making frames at first in case they feel totally foreign on your face. Instead, opt for a minimal pair like these, from EyeBuyDirect.

For an extra $29, you can get two-day delivery with single-vision lenses (many frames are available for two-day delivery). EyeBuyDirect says it's the only site offering such fast delivery.

EyeBuyDirect's selection of online glasses is much more affordable than some of the other options out there. While its frames are extremely low-priced, just keep in mind that you'll have to pay an additional fee for prescription lenses.

"The reason I wanted to partner with EyeBuyDirect is because they've always been an ally for everyone. They've been very diverse and that's something I really appreciate with any company."

If you’re big on BoGo, EyeBuyDirect almost always features a buy one get one free promotion. Their site is also one of the easiest to navigate with loads of tips on how to choose your glasses and what will look best on you.

One great thing about EyeBuyDirect that sets it apart is its consistent sales and deals—it's unlikely you'll end up paying full-price for the frames you choose.

EyeBuyDirect teamed up with Tan France to create a very chic line of sunglasses that isn’t pricey at all. The retailer also carries the premium brand RFLKT, which has styles for $70 or less.

EyeBuyDirect is a direct-to-consumer eyewear brand that makes prescription glasses and sunglasses that are both stylish and affordable, with prices starting at just $6.

I'm sure their blue-light glasses are no exception in terms of quality. There's a virtual try-on feature, 14-day return/replacement policy, tons of helpful tips and guides, and even a buy one, give one donation program!

...France just designed his own eyewear collection, too. He collaborated with EyeBuyDirect to create a line for men and women, keeping all skin tones, face shapes, and styles in mind.

EyeBuyDirect makes and sells its own brand of prescription eyeglasses and sunglasses. There's a frame-finder quiz to narrow down style selection and a handy try-on feature on the site that lets people upload a photo...