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Press Urges Consumers: "Think Twice Before Purchasing Vision Insurance"

01/09/2011 Back

Leading Online Eyeglasses Retailer Fills Gap in Healthcare

December 20, 2010 (NEW YORK, NY) – With unemployment rising at an alarming rate and a slow and long road back to economic recovery, consumers around the world are faced with tighter wallets, increased levels of stress and very few healthcare alternatives. But, what’s the alternative?  For, the leading Internet retailer for prescription eyeglasses, the answer is simple: Think Twice Before Purchasing Vision Insurance.

“For so many out-of-work Americans, the harsh reality of losing their health and vision insurance can be terrifying and daunting,” says Roy Hessel, CEO and Founder of  “At, we strongly believe that a financial bump in the road shouldn’t prevent you from seeing your future clearly.”

Hessel adds, “We understand all too well that the value of a dollar isn’t what it used to be, and urge you to be wary of the one-size-fits-all approach to eye care.  If health insurance is no longer an option or you anticipate more comprehensive vision treatments and procedures for eye diseases like cataract and glaucoma in your future, think twice before purchasing vision insurance.”

Vision Insurance Is Useless Without Health Insurance 
Vision insurance can be helpful so as long as you can afford to pay your regular health insurance premium.  But if you’re out of a job, have depleted your unemployment benefits, and can’t afford regular health insurance, helps you see clearly with stylish, reliable and affordable eyeglasses. 

Prescription Eyeglasses Purchased Through Vision Insurance Fall Short on Savings
Buying prescription eyeglasses through your vision insurance provider or optometrist can cost more than $200, putting unnecessary strain on your wallet.   At, top-notch prescription eyeglasses can be purchased online in a matter of seconds for as little as $6.95, without sacrificing style and quality.

See Clearly Past the Red Tape and Paperwork of Vision Insurance Providers
Get the best value for your buck online at without worrying about co-payments, long delays at the optometrist’s office, and insurance approvals. 

Vision Insurance Misses the Mark on Social Networking and Interactivity
Whether you’re a teenager who needs eyeglasses to get your driver’s license, a stay-at-home mom who can’t see the latest Martha Stewart recipe without your prescription eyeglasses, or a senior citizen with glaucoma, creates a personal, customized experience for its social network of more than 20,000 members. Online shoppers can hit the online dressing rooms on the site’s EyeTry feature, share feedback with fellow shoppers around the world, and even upload their photos to their Facebook pages.

Dedicated to bringing corrective vision to communities worldwide, strongly encourages its customers to get regular health and eye exams, as well as updating their eyeglasses prescriptions once every 2 years. 

About is the leading online retailer for prescription eyeglasses committed to bringing optimal vision to customers around the world without sacrificing quality, style and, most importantly, affordable prices.  Launched in 2005, believes that vision care is a fundamental right for everyone.  Offering an assortment of eyeglasses that run the gamut from functional and sturdy to fashion-forward and lightweight, has something for everyone including designer deals from Gucci and Christian Dior.  For more information, please visit us at