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Made from eco-friendly materials.
Spring Hinges
Flexibility and comfort are key with a tighter grip that helps your frame stay in place.
Eco-Friendly
Make a positive impact on the environment with eco-conscious materials.
Anti-Scratch lens coating
Premium case & cloth
This classic round frame is anything but, featuring a modern construction of bio-acetate — a biodegradable material made from a renewable source. Pure is an eco-friendly style shown in translucent blue, a color choice that’s both cool and sophisticated. Complete with spring hinges for an extra comfortable fit and all day wear.
Protect your eyes and make screen time more comfortable.
Make everyday life easier with lenses that adapt to the lighting.
The 2 in 1 lens solution perfect for near & farsightedness.
Designed for close-distance reading.
To correct double vision and help you see clearly.
Look on the bright side without compromising the view.
14-Day Free Returns
24/7 Customer Service
Vision Insurance
I've had these frames for almost two years and they are my favorite everyday pair. I get so many compliments and they are super funky and fun!
Show moreOrange - Size L, 13 June 2024, by Jessica E.
With all this masking, the eyes have to tell the whole story. Pure frames my eyes perfectly: they reflect their color and their shape, and my eyes are perfectly centered in the frames. "Look into my eyes," they say. "There's really someone here!"
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Clear Blue - Size L, 08 January 2022, by Michael
Had no idea what to expect with these since there were no reviews yet! But I was pleasantly surprised. These are cute, comfortable and add a nice retro touch to an outfit.
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Champagne - Size L, 27 May 2021, by Lauren S.
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