Pure takes a classic frame shape and makes it modern with an eco-friendly construction of bio-acetate. This earth-conscious material is both biodegradable and made from a renewable source, so you can feel just as good as you look when wearing your new specs. Shown in translucent brown, with spring hinges for comfort.
Anti-Scratch lens coating
Premium case & cloth
More ways to improve your vision? We’re glad you asked...
With all this masking, the eyes have to tell the whole story. Pure frames my eyes perfectly: they reflect their color and their shape, and my eyes are perfectly centered in the frames. "Look into my eyes," they say. "There's really someone here!"Show more
Clear Blue - Size L, 08 January 2022, by Michael
Had no idea what to expect with these since there were no reviews yet! But I was pleasantly surprised. These are cute, comfortable and add a nice retro touch to an outfit.Show more
Champagne - Size L, 27 May 2021, by Lauren S.
The subtle 1970’s minimalist flare I have been looking for! I absolutely love these frames and can tell they’ll be my go to frames of summer 2021!Show more
Champagne - Size L, 30 April 2021, by stephanieamandawalsh
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We want you to be 100% happy with your eyewear. With 14-Day Free Returns, you can get a one-time replacement or refund within two weeks of receiving your order — no questions asked!
Our 365-Day Guarantee means you’re eligible for a one-time replacement pair within 12 months of purchase if there are clear defects in material and workmanship — so be good to your glasses!
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