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Made from eco-friendly materials.
Looking for an eco-friendly pair of eyewear? Pure shows off a classic round shape in a totally modern material, bio-acetate, that’s both biodegradable and made from a renewable source. These translucent specs are featured in an earthy shade of terracotta, and are complete with spring hinges for an extra comfortable fit.
Anti-Scratch lens coating
Premium case & cloth
More ways to improve your vision? We’re glad you asked...
Protect your eyes and make screen time more comfortable. Learn more
Make everyday life easier with lenses that adapt to the lighting. Learn more
The 2 in 1 lens solution perfect for near & farsightedness. Learn more
Designed for close-distance reading. Learn more
To correct double vision and help you see clearly. Learn more
Look on the bright side without compromising the view. Learn more
14-Day Free Returns
24/7 Customer Service
Vision Insurance
Beautiful orange. More like a burnt orange than a bright orange, so they are different without looking odd. Larger round look, lightweight but sturdy, different but feminine. I really like these frames.
Show moreOrange - Size L, 19 June 2021, by Tiffany M.
With all this masking, the eyes have to tell the whole story. Pure frames my eyes perfectly: they reflect their color and their shape, and my eyes are perfectly centered in the frames. "Look into my eyes," they say. "There's really someone here!"
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Clear Blue - Size L, 08 January 2022, by Michael
Had no idea what to expect with these since there were no reviews yet! But I was pleasantly surprised. These are cute, comfortable and add a nice retro touch to an outfit.
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Champagne - Size L, 27 May 2021, by Lauren S.
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